Thompson Creek Window Company

  • Digital Marketing Specialist

    Job Locations US-MD-Lanham
    Posted Date 3 months ago(3 months ago)
    Job ID
    2018-1281
    # of Openings
    1
    Category
    Marketing
  • Overview

    Build your career, design a future at Thompson Creek Window Company. We are the premier home improvement replacement products company serving the Mid-­Atlantic region for more than 30 years. We’re proud of our history, and proud to help our communities improve the comfort and conditions of their homes.   

     

    We are looking for a Digital Marketing Specialist to join our Marketing team!  As the Digital Marketing Specialist you’ll be responsible for the planning, execution and reporting of lead and demand generation programs and the refinement of the digital aspects of the pre-and-post conversion customer experience. You will work closely with marketing team members, sales, and customer fulfillment to understand the customer’s needs and the needs of the business, and to create content, campaigns and processes to address those needs.

    Responsibilities

    WHAT YOU’LL DO:

     

    • Develop and execute lead generation and demand generation through paid digital advertising channels, including search engine marketing, display advertising and incentive program.
    • Develop and execute inbound marketing campaigns (including email and social media) to attract and retain web visitors and convert them into leads.
    • Guide and manage digital service vendors.
    • Develop the marketing automation infrastructure, apply best practices, develop guidelines for emails, landing pages, campaigns etc. to increase engagement and conversions.
    • Maintain a thorough understanding of the customer journey and enhance the experience wherever possible through automated touches via appropriate channels, and recommend new touchpoints or offerings for the company.
    • Maintain and improve company’s website to attract more visitors, increase engagement, conversion and organic awareness. 
    • Guide and direct the Digital Marketing Team on social media best practices.
    • Work with technology teams and other marketing groups to streamline and enhance list segmentation, data cleanup and lead attribution.
    • Create content, copy, and creative for digital media assets.
    • Use the digital team’s tools and skills to support and enhance the company’s public relations and recruitment efforts.
    • Follow all budgetary and reporting requirements

     

    Qualifications

    WHAT WE’RE LOOKING FOR:

    • Bachelor’s Degree in a related field
    • 3 years’ experience administering a marketing automation platform including CRM integration, content creation, content management, e-mail marketing campaigns, lead scoring, and digital demand generation.
    • 2 years managing a content management system (CMS).
    • Current knowledge of the following tools: HubSpot, Google Analytics, Tag Manager, AdWords and Search Console, WordPress, SERP ranking tools.
    • HubSpot and Google AdWords Certifications/Google Analytics Individual Qualification helpful, but not required.
    • Current, relevant experience with SEO/SEM, A/B testing in email and online, basic understanding of HTML and CSS. Basic design experience is helpful, but not required.

     

     

    Thompson Creek offers a generous benefits package including:

    • Medical Plan with HSA
    • Prescription Drug Plan
    • Dental Plan
    • 401k with Immediately Vested Company Match
    • Educational Assistance
    • Company-paid holidays
    • Paid Time Off
    • Additional Voluntary Benefits
    • On the job training and professional development

     

     

    About Thompson Creek

     

    Thompson Creek Window Company is a privately owned and family-operated manufacturer and installer of energy-efficient home improvement replacement products. Founded in 1980, Thompson Creek began as a manufacturer of energy-efficient, maintenance-free vinyl windows. Since that time, Thompson Creek has evolved into one of the leading specialty home improvement contracting companies in the nation. The company’s product mix includes replacement windows and doors, vinyl siding and a clog-free gutter system. Thompson Creek is headquartered in Lanham, MD with a state-of-the-art 120,000 square foot manufacturing facility in Upper Marlboro, MD.

     

    Drug-free Workplace

     

    Thompson Creek Window Company proudly participates in E*Verify

     

     EOE

     

     

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